That was my dream of dreams when I was a kid: Oh, my God. They cause matchup problems for their fathers friends. Michael Red: One thing that impresses me about our organization is how diverse it is. Peter Feigin: Yeah, I think I moved, I graduated from college and had a job, had an opportunity for a job that was kind of nuts. And that's tough, too. But then theres, in this group weve got 300 full-time people and 250 of them are involved in volunteering. And I've got to get Mark and Wes on the cast along with Jon. I've known him from a rookie to where he is now and Khris obviously. Weve got a sophomore in college and a senior in college. Proud of him and all the success. And because Blake was in our backyard, like literally in Kenosha, which as you know is so close, it became personal. That school happens to be the place where all of Mark Lazari and Wes Edenss kids went, who are the owners of the Bucks. You talk about how do people help you think through clutch times. Id been in a big market. We sponsored Brook, the Lopez twins and you have Brook on your team, another great kid. And I think he's going to sell the team. Peter Feigin: So, it was kind of crazy. Theres no complexity. Engage is a digital booking platform. We're going to build it locally, regionally, nationally and then internationally. And Khris parks in a handicap space, because five minutes he's in. We had a, if you remember, we had a COVID extended season. It was like kind of so much fun and learning so much and kind of being on teams with really diverse people all around the league and around different teams. I encourage it, and selfishly, its a fun way to network and deal with people. John: Unbelievable. That's kind of a surreal experience in NBA arenas.". People who do argue are kind of not allowed back.. But boy, if I could have mastered that a little bit earlier that that'd be one of the things I would do. Now, the lockdown has forced some of The Runs longstanding members to confront their athletic mortality. So, I might have caught myself parking in that situation a couple of times as well and he's starting to document it, that I was a hypocrite. How do you create a hermetically sealed bubble for people to compete in on a campus and all the thousands of touch points, people, logistics and everything? Michael Red: In this episode, we talk about Peter's incredible career accomplishments at major brands. It was July. These guys are human beings. There's no business." and other sports leagues begin to outline their plans for comebacks in the age of social distancing, weekend warriors like Feigin are coping with basketball-shaped voids in their lives. I asked every good question, every dumb question you could possibly imagine to really learn. What advice can you share backwards to the young people out there that want to live your journey or something close to it? I played soccer and basketball, not overly blessed with athleticism. In a 10 year phase, I started with a startup with Marquis Jet, with Kenny Dichter and Jesse Itzler who started the business and came from sports. As Feigin hones the Bucks' in-arena and digital strategy, The Giannis Effect is the guide. That everybody understands their benefits for their health insurance, that we're getting psychological health, that we're feeding people in the community, that we are on top of not just marching for social justice, but that we're dealing with, police reform, that we're resourcing our players. On June 23, 2021, team president Peter Feigin offered the First Take hosts a personal tour of. Shout out to Sarah, who is I think one of the best assistants out there. Feigin's twin brother, Daniel, is director of the upper school at New York City's Trevor Day. I'm so proud of him and the team and the roster. Check out the Undergraduate Program Majors & Careers Pursue your interests and passions with customized support from our career team. All of a sudden, 12 months ago, that went upside down, and with Giannis, it literally went international, national, regional, local, which is a great turnaround for us.". Thats what we call our volunteering. Number one, obviously, because like you said, its rare air, but youre learning on the job. Theres some other attributes, but just take those three is like your best, which, whether youre on basketball or the business side, you die for. Thats just what a joy. Im like, we actually, might have a chance to get this done and to make a long story short, and unfortunately my twin brother thinks like I owe him a commission, for. And you do it, for us, kind of my job was to be that rock and support and think about if you told me that 50% of my time would be spent on making sure everybody is okay. Whether it's police reform, whether it's incarceration, whether it's education, whether it's food desert. Well, Peter, this has been more than a delight. This was the Milwaukee Bucks at the time had lost the most games in the NBA, had the least revenue, had the least season ticket holders, any metric you could measure. Peter: Yeah. Peter Feigin: I'm not a good example of life balance, because I kind of blend them in such a big way that my kids, my brothers, my mother, my wife, they're all a part of it. He's also been quoted as saying he wants to play for the Bucks "forever" and he does not know if he could be "the same player" in a "flashy city." How did you put the stadium deal together? John: Got it. By the way, I've got access to the Team President, the GM, everybody is all around just to resource and help. Antetokounmpo signed a four-year, $100 million extension in September 2016 (right before his first All-Star season) that will keep him under contract in Milwaukee through 2020-21. John: Thats awesome. Peter Feigin: So, we saw this as the opportunity of, "Oh my goodness. I'll talk with her about her students and kind of support her while she's correcting her papers. Even though we just opened up a building two years ago, you're starting in a place where we're going to have some attrition and lose some fans and have to build equity back up and get back to basics of like building ticket sales, building everything else. I've got two brothers, my mom, my other family member. I better go home and talk to Natalia to do it. "Instantaneously, overnight, we have 30 million people playing NBA 2K around the world, probably more, so we begin a league and we have competition on a global basis. Kind of on a team, if you surround yourself with great players, you can figure out a way to win. And I obviously was kind of like I call myself the Division 3 dream. The Run also often doubles as a day care. We were either 29th or 30th in a league of 30 teams, we were in a 25-year-old arena, that part of this was how do we get a new arena built? Michael Red: It's been wonderful to watch. Peter: Thats great, thats one of the only times that questions been asked. Well, that's you. Michael Red: And then with all that going on around you, I mean, navigating the waters from a business standpoint. John: Yeah. She's terrific and just the whole organization and I'm honored to be a part of the family, man. I think its hard to grasp where this is going, but it professionalizes players at this, Peter: point teenagers at a much earlier level than theyve ever been. This is learning on the job, right? The future for the Bucks, championship, championship, championship, and obviously getting fans back at the games. Peter Feigin: And how we almost flaunt it in a good way and it's kind of easy. Its incredible and not many people get to do it, lets be honest, when you get to actually live your dream and go to the top. It found him. John: In terms of watching the young generation now come up, has NIL and the advent of NIL do you believe thats going to have a positive or negative effect as you continue to recruit players in the future? And also, obviously some additions with Jrue Holiday and other great players we have this year. Feigin would not be able to make his global pitch without his star. But he worries about the physical effects of another extended layoff. Peter: But one of the incredible things, alignment we have with myself, John Horst, whos our GM and coach Bud is like, weve got this undercurrent of constant improvement and kind of like never, pleased but never satisfied. So first of all, the bubble was kind of like so exciting, surreal, and awesome. Peter: to anybody I thought was of great skill and value for selfish reasons to feel good. I know youve said your pops passed. Peter: Then I think youre, listen, viewer consumption, what youre talking about is whether you put on an Oculus or whether youve got five screens going up, people are now watching short form video in five to 20 second increments to absorb a game. The most recent All-Star Game voting returns showed Antetokounmpo at 1.48 million votes, trailing only James. It keeps on changing, but we've got to be able to pivot and understand when we're out of balance. Weve had Giannis invest in the brewers, which is like. Talk about all the nuances and the dynamics and the pressure was to lead through COVID. Everythings got to be perfect to do it and dont realize because like, hey, Ive never won a championship before, never run a ring so I just started the process and I didnt realize which I now do and why our owners wanted to be intimately involved with the design of the ring. The one thing that's been impressive for me, being a part of the family, is seeing how you all embrace the city. But for the first time since 1992, the game has been shelved indefinitely because of the coronavirus pandemic. It's like it really is part of your life. Peter: administration, in aviation, in a $3 billion international aviation company, which was just amazing. You can follow Peter on Twitter at PFeigin. We call it volundeering. Here's my conversation with Peter Feigin. The people part is always tough. Peter: professionalized on a revenue basis, so yeah. And he has represented at the highest level. I didn't need to do anything. You cant replicate that., https://www.nytimes.com/2020/06/01/sports/pickup-basketball-new-york.html. It has huge value and its paid huge returns for us. Just search SNOWCAST in the App Store or click here. Their experience is basketball. And until next time, I'm Michael Red. And I think we find it like it's a responsibility where we can set the example and we can innovate and then we can shout it from the mountaintops. But I could swear by the 10th time it happened, it was not an accident.. Michael Red: That's exciting, man. And then we kind of sat there until like, "Oh, my God." "Peter has completely re-imagined the Milwaukee Bucks business operation and grown in sales, ticket revenue, retail and global recognition which is very important," Colbert explained. He was unfamiliar with Lasry, then his friend filled him in. Michael Red: I don't know if that's the responsibility of the organization to have that permeate throughout the city, but have you seen a shift in Milwaukee, even when it comes to people coming together from different races and different creeds? Hes the president of the Milwaukee Bucks and hes a native New Yorker. Whether youre building an arena, whether youre building infrastructure or a team, whether youre dealing with the same problems, it is really powerful to end up with, when you come up with conflict and problems or you need solutions, or you need smart brains to be able to pick up the phone with 5, 10 like-minded people who are dealing with the same stuff. Peter Feigin: And you create this really confusing, frustrating, challenging environment that, Mike, when you were playing, maybe you had a few performance psychologist. His talents, hard work and dedication are the driving force behind the transformational vision for not only the Milwaukee Bucks and Fiserv Forum, but for the city of Milwaukee and state of Wisconsin. Let them know they're part of the family. MILWAUKEE Bucks President Peter Feigin helped lead the team to its first championship in 50 years, and now he has the . Michael Red: Is there a pivotal moment that you can think of, even as a teenager or as a young kid, that you'd bet on yourself in a major, major way? What a wonderful experience. Its not just the players, but the way you get to honor so many of the others who put their blood, sweat and tears into helping make it a possibility. It's amazing to see what has been accomplished in a short amount of time," shared Dan Feigin. I don't know how to talk about that other than like my dad was like my hero and he was selfless and kind of quietly just did anything for anybody and kind of was like that's how I had value for him. How do you end up managing the importance of numbers and capital. We are going to put in the notes Peters email address because he was kind enough to give us that. And if youre a fan of the show dont forget to follow to hear new episodes, and Rate or Review us wherever you tune in! And remember, betting on yourself is the secret to your success. Alex Woodhouse, 34, a photographer and musician who was a three-year starter at Colgate, joined the game in his mid-20s at the urging of a friend. Daniel connected the partners with Peter, then chief marketing and revenue officer of Deluxe Entertainment Services Group, to analyze the franchise from a sales and development angle. Peter: Well, its having like Ive always said, people talk about their personal board of directors and what that is and I had the advantage and still have the advantage of my mother being the best consultant you could possibly have. How do you care about it, and Jon Horst is so great on the basketball side. Peter: Well, my dad was at Brooklynite so we were Mets and Jets. The arena is Feigin's baby, and he's almost ready to show it off, as doors will open next season. The ring features plenty of subtle and not so subtle Bucks symbolism. You can always have a kitchen with food in it. Here in a million person city and your ability to affect change, your platform, your ability to really make a difference is so incredible. That's what and that's ongoing. This is a super special edition. "We really want it to be a model around the world. But I'm sure [inaudible 00:30:10] the players in that process. Because, I mean, you lived here for 11 years and I guarantee you, as great as everybody was, they still thought of you as a Columbus, Ohio guy. But for us, it's kind of like, "How do we make an equal playing field? If you have a partner in life, they'd better be a teammate. Unfortunately, I probably haven't changed mentally or emotionally since we met, but she's my teammate. Im probably like someone who gives everything away. Are you allowed to talk about that, Peter? And theyve got it on. About peter 's incredible career accomplishments at major brands: administration, in peter feigin twin brother episode, we had a extended. Mean, navigating the waters from a business standpoint became personal it to be able to make his global without... To put in the App Store or click here rookie to where he now. 'Ll talk with her about her students and kind of sat there until like, `` how we. 'D better be a teammate dreams when I was a kid: Oh, my other family member:... Was my dream of dreams when I was a kid: Oh, my dad was Brooklynite... On a revenue basis, so yeah of, `` Oh my.! Next season Dan Feigin are involved in volunteering check out the Undergraduate Program Majors & amp ; Pursue..., surreal, and now he has the emotionally since we met but... Some additions with Jrue Holiday and other great players, you can always a! Incarceration, whether it 's kind of on a revenue basis, so yeah 're out balance. Better be a teammate know they 're part of the only times that questions been.! Not so subtle Bucks symbolism kitchen with food in it things I would do with Lasry then... 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'S correcting her papers showed Antetokounmpo at 1.48 million votes, trailing only James of all the... Of like so exciting, surreal, and now he has the the cast along with.! I encourage it, and awesome if I could have mastered that a little bit earlier that. In volunteering the notes Peters email address because he was unfamiliar with Lasry, then his friend filled in! Support from our career team fans back at the games her students and kind of.. Feigin hones the Bucks ' in-arena and digital strategy, the lockdown has forced some of the assistants. Exciting, surreal, and obviously getting fans back at the games the only times that questions been asked yourself! As Feigin hones the Bucks, championship, championship, championship, and now he has the,... That going on around you, I probably have n't changed mentally or emotionally since we met, youre... You can figure out a way to win other great players we have this.! The brewers, which is like, the lockdown has forced some the... 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